Field Execution · Methodology

We Field.
You insight.

We map every engagement to the research decision it's meant to inform then build the methodology to produce data that actually answers it.

GDPR-alignedAudit-ready38 marketsMixed method
The research challenge

Five research decisions. One execution partner.

The best way to frame a research brief isn't by method it's by the decision it has to serve. Every study we execute maps to one of five client needs.

D1

Discover

“Help me understand what I don't yet know.”

Exploration: who the customer is, how big the opportunity, where the white space sits.

Usage & AttitudeMarket SizingCustomer SegmentationB2B ResearchExploratory QualitativeNeeds AssessmentBaseline StudyFormative Research
D2

Define

“Help me sharpen who we are and where we play.”

Positioning: brand meaning, competitive landscape, equity.

Brand Health TrackingBrand Equity ResearchCompetitor ResearchAudience DefinitionCommunity ProfilingStakeholder MappingPublic Perception Research
D3

Develop

“Help me de-risk what I'm about to launch.”

Validation: will it work, which version wins, what should it cost.

Concept TestingProduct & Sensorial TestingPackaging ResearchPricing ResearchComms TestingTheory of Change ValidationIntervention Design TestingParticipatory Design
D4

Deploy

“Help me win at the moment of truth.”

Execution context: shelf, store, screen, or service moment.

Shopper ResearchRetail AuditMystery ShoppingOutlet SurveyCommunity Roll-out MonitoringSocial AuditPerception Study
D5

Diagnose

“Help me see what's working and what's not.”

Performance: tracking, impact, and programme evaluation.

Longitudinal TrackingImpact EvaluationM&E FieldworkCustomer ExperienceProgramme MonitoringOutcome Assessment
Our capabilities

Six execution phases.

Not a service menu. An execution architecture. Each phase produces documented outputs that feed a complete QC trail.

01
Study Design & Instrumentation

We make your methodology field-ready.

We translate research designs into instruments that survive contact with the field, adapting for local context and building QC checkpoints before a single enumerator is deployed.

Instrument designCognitive testingPilot & pre-testing
Deliverable

Field-tested instrument with pilot results, cognitive testing notes, and a pre-field QC sign-off memo.

02
Sampling & Frame Construction

Defensible samples, documented completely.

We build sampling frames from administrative data, satellite enumeration, and community mapping. Every exclusion is justified and documented for audit.

Probability samplingFrame documentationHard-to-reach
Deliverable

Complete sampling report with frame methodology, exclusion rationale, and coverage assessment.

03
Enumerator Training & Certification

Training for the tool, the people, and the process.

We don't deploy before everyone is certified. Training covers the instrument (tool), interview technique and respondent handling (people), and the protocol for every field scenario (process). Assessment scores are retained for audit.

Tool trainingInterviewer certificationProtocol trainingAssessment scores
Deliverable

Training record, assessment scores, certification list, and field readiness sign-off.

04
Field Execution & Enumerator Management

Local teams. Real-time oversight.

Language-matched enumerators, back-checks on 15% minimum, GPS validation, and audio audits, built into every engagement as standard, not optional.

CAPI/CAWI/CATIGPS validation15% back-checksLive dashboard
Deliverable

Daily field progress reports, supervisor log, GPS-stamped interview records, and final field execution report.

05
Data Management & Quality Assurance

Clean data with a QC trail to prove it.

Logic checks, range validation, consistency flags, and duplicate detection. Systematic, not manual. Every cleaning decision is logged and attributable.

Logic validationCleaning logParadataGDPR-aligned
Deliverable

Clean dataset with full cleaning log, QC flag report, paradata file, and data quality memo.

06
Qualitative & Mixed-Method Execution

Depth that scales without losing rigour.

IDIs, FGDs, KIIs, ethnographic observation, executed by qualitative researchers, not repurposed enumerators. Mixed-method designed from the start, not retrofitted.

IDI / FGD / KIIThematic analysisTriangulationEthnography
Deliverable

Verbatim transcripts, thematic codebooks, researcher memos, and integrated findings.

Quality standards

Every phase backed by a published QC trail.

Our quality standards are contractualised: seven documented checkpoints from instrument design to data handoff. See exactly what we hold ourselves to.

View our QC standards →
01

15% back-checks minimum on every engagement

02

GPS-stamped interviews by default

03

Every data cleaning decision logged

04

Real-time client dashboard during fieldwork

05

Paradata file with every clean dataset

Request our methodology documentation.